As soon as you switch your 'E-Gift Cards' on, they will be live on both your app and website (once you install the 'E-Gift Card' link on your website using the 'Preview and Links' tab).
The video shows how a customer will purchase an 'E-Gift Card'. It's a very simple process with two quick forms (one for the billing and one for the recipient of the 'E-Gift Card').
Note: The recipient will receive an email branded with your logo and colours with an 'E-Gift Card' code. This code is what will be needed to redeem the 'E-Gift Card' in WOWAPPS.