This is my favourite one to answer...

They already do! 

With the 100s of conversations we have already had with vendors…all vendors mark up their prices on other delivery platforms. Even if you are putting all items up by $2, typically the customer will only need to order 2-3 times and they pay exactly the same as they would normally…the difference is, you’re keeping 100% of the profits and the customer is supporting local businesses. 

It’s no lie that this will need to be communicated on socials for customers to take the next step. This should be easy – do the same order to the same address and show the customer the difference (don’t forget to mention they are supporting you in the process).